Entrepreneurship, GES and My thoughts

As the Founder and CEO of SYGNAL, which works to revamp fashion as we know it today, I know first-hand that the journey of an entrepreneur is both challenging and interesting. Sometimes you are lucky to receive opportunities that are life changing – you just may not know it at the time. I feel lucky to have been part of the Entrepreneurship journey for the past 12 years and was fortunate to attend various important IoT, Technology conferences and was lucky to meet many accomplished individuals who share the same passion.

My entrepreneurship journey has been sweetened by my partner in life and business, Mahalakshmi, who has time and again made me realize how badly we need more women in leadership roles. She brings about a different outlook, approach and sincere work ethic to the company which would otherwise not be possible. She was recently invited to a conference conducted by US Embassy in Hyderabad and received many accolades for taking up a challenge which many would feel is too big.

Getting a group of individuals with passion together has proven historically to ignite sparks that transform the society at large. Although we have come a long way from coffee shop meet-ups to an industrial scale #GES2017 meet ups, the basic tenet of getting people from various backgrounds, thoughts, ideas and experiences together seems to create a spark and works even today or more so in the socially online connected world.

I have been following the #GES program since it started out in the White House. Some developing countries have hosted #GES before India and I can say with absolute confidence that these countries will see a spurt in the entrepreneurship spirt and numbers in the years to come.

The important message, however, that I would like to give to budding entrepreneurs is – no matter how successful you are, do not forget to “move forward fast”.

Follow your dream! There are so many different ways to use your skills and make an impactful contribution to the world. If you can identify a solution to one of the problems in the world, find a team of people who can help you reach your dreams. Start small, you will not be able to solve the problem in a day or in any short time, so keep nibbling away a little by little each day. Get advice from passionate people in your industry, meet new people, ask for inputs. More often than not, the solutions to the most complex problems happen to be very simple and straightforward.

We are trying something similar with SYGNAL. Our aim is to infuse fashion with technology and to disrupt the fashion industry at large. Having received wide media attention from across the globe post product demo, the onus on us was higher to deliver and we have been able to come out with great improvisations to our integration of technology into apparel which I believe is only the very beginning. I can see that as computing powers increase, new and previously unimagined possibilities will come true. The journey ahead is very exciting.

Local community has played a huge role in my success as an Entrepreneur. From a manufacturing and job creation perspective, we aim to create about 5,000 – 10,000 new direct and indirect jobs in the next 2 – 3 years. The implications of positive entrepreneurship for the local communities I believe is the need of the hour and we are trying to give back to the society that has helped us grow and scale heights.

Needless to say, I’m very excited to be sharing space with innovative, gritty entrepreneurs at #GES2017 and I believe this summit would be a game changer for India.

Footnote: If you would like to get in touch with me, feel free to email me at ayyappa@broadcastwear.com. Also, don’t forget to follow me on Twitter.

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